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Elevating Skyline Steel from Oldschool
to New School

Client:
Services:
Website Redesign
Social Media Management
Video Production and Photography
Transition to New School Marketing

Objectives

1. Redesign the Skyline Steel website to reflect a modern look and improve user experience.
2. Implement robust digital marketing strategies to enhance brand visibility and engagement on social media platforms.
3. Create compelling video content and captivating photography to showcase Skyline Steel's products and services effectively.
4. Transition Skyline Steel from traditional marketing practices to a more dynamic and interactive online presence.

Process and implementation

Website Redesign
• Conducted a comprehensive audit of the existing Skyline Steel website to identify areas for improvement.

• Developed a sleek and responsive website design that showcased Skyline Steel’s products and services effectively.

• Implemented user-friendly navigation, clear call-to-actions, and engaging visuals to enhance the overall user experience.

• Ensured the website was optimized for mobile devices and search engine visibility.
Social Media Management
• Conducted a thorough analysis of Skyline Steel’s target audience and competitors to inform the social media strategy.

• Created engaging social media content including posts, videos, and graphics tailored to resonate with the target demographic.

• Managed social media accounts across platforms such as LinkedIn, Twitter, and Facebook to increase brand awareness and customer engagement.

• Implemented paid advertising campaigns to reach a wider audience and drive traffic to the website.
 

Video Production & Package Design

• Conceptualized and produced high-quality video content showcasing Skyline Steel’s manufacturing processes, products, and success stories. • Conducted professional photoshoots to capture visually appealing images of Skyline Steel’s facilities, products, and team members. • Edited and retouched videos and photographs to maintain a cohesive brand aesthetic across
all digital channels.
Transition to New School Marketing
• Educated the Skyline Steel team on the importance of digital marketing and the benefits of adopting modern strategies.

• Provided training sessions on social media best practices, content creation, and community management.

• Introduced analytics tools to track website performance, social media metrics, and campaign effectiveness for data-driven decision-making.
Results
• The redesigned website received positive feedback from users and resulted in increased time spent on site and lower bounce rates.

• Social media engagement metrics including likes, shares, and comments showed a significant improvement compared to the previous approach.

• Compelling video content and captivating photography enhanced Skyline Steel’s brand storytelling and visual appeal.

• Skyline Steel witnessed a boost in online visibility, brand recognition, and customer engagement within the industry.
Conclusion
By transforming Skyline Steel’s digital presence from oldschool to new school through a website redesign, revamped social media strategy, engaging video production, and high-quality photography, our agency successfully positioned the brand for success in the digital era. The collaboration between Skyline Steel and our team exemplifies the power of embracing modern marketing techniques to stay relevant, engage with customers effectively, and drive business growth.

Our priority, your success

Our passion is reflected in everything we create from media strategies and creative concepts to results driven marketing campaigns.

Unfortunately we are fully booked for this event, we will honor this price for any Pearl resident.  if you want to book another date please join us at the event and we will schedule you.