Why are we afraid of being different, and why it’s holding you back from success?

It’s human nature to want to fit in. However, when it comes to marketing your business, playing it safe can lead to missed opportunities. Being too conservative results in being indistinguishable from your competition. Trying something new can be a daunting process, especially when you have invested a great deal of resources into a particular approach.  However, creating a memorable brand starts with bravery and calculated risk-taking. 

Brands may be hesitant to embrace unconventional marketing techniques for fear of alienating their target audience. It’s true, not everyone will appreciate or respond to more experimental approaches. However, not all purchases are rational decisions. Sometimes, it’s the emotional appeal of a message or campaign that resonates with consumers and drives loyalty. 

In fact, the more memorable and distinctive the marketing approach, the more likely a brand could develop a devoted following. For instance, consider Dollar Shave Club, which in 2012, created a viral YouTube video grounded in humor and irreverence. The video rose to popularity in a crowded grooming market.

What steps can brands take to embrace their individuality and stand out from the crowd?  

The first step is to identify what sets you apart from competitors such as your values, backstory, or product offerings. From there, it’s about finding creative ways to communicate those unique aspects to your target audience. 

For example, consider a non-traditional collaboration between Absolut Vodka and fashion magazine Vice. In 2018, the two brands partnered to create a series of workshops and events that incorporated elements of nightlife, street art, and music. The campaign was designed to highlight the brands’ roots in creative expression, and it was a massive success. 

Ultimately, there will always be risks associated with trying something new. However, brands that take the time to understand their audience, values, and unique selling points can develop marketing campaigns that “pop.” Often, embracing creativity and pursuing the path less traveled holds the highest of hopes – and may even pave the way for a new industry standard. 

So, don’t be afraid to stand out and take risks. Your brand has unique strengths and perspectives that should be celebrated.  

Keep coloring outside the lines, 

Creative Klick 

THE KLICK BUILDS A BRAND

Ever wonder what the creative process of Creative Klick looks like? Watch as we take you through the rebranding of a product of one of our existing clients. You’ll see how we come up with a name, logo, color palette, and package design in REAL TIME. Although it is a vulnerable situation to watch us come up with a brand on the spot, we thought it was important to show you how much heart goes into our clients. We hope you are able to take away some important nuggets of information we’ve accumulated over the passed 10+ years in this industry. 

THE KLICK GETS SHOT

We are constantly shooting and creating content for other brands, it was time we got some for our own! Check out this behind-the-scenes look at Creative Klick’s photoshoot with the one and only: Chris Headshots.

BTS PRODUCT PHOTOSHOOT

My name is Jaquie Ohh aka Fohhto and I am the Creative Director & Lead Photographer for Creative Klick Agency. Here we take you on a behind-the-scenes look at an at-home photoshoot for one of our brands’ new product launch: BALLER. I also test out the Canon RF 24-70mm 2.8 lens!

Camera: Canon EOS R Lens: Canon RF 24-70mm 2.8 IS Light: Godox AD200 Gimble: DJI Osmo 3 Smart Phone

Shop BALLER here: https://mandime.co/products/

JUPITERX CREATIVE PORTFOLIO DETAIL PAGE 2

portfolio detail page

JUPITERX CREATIVE PORTFOLIO DETAIL PAGE VERSION 2

JupiterX Productions develops, produces, and edits compelling and effective videos for television, businesses, and the web.

VIDEO STYLE
2.5D + 3D VIDEO
CLIENT WEB ADDRESS
CLIENT
PARIATUR COMPANY INC.

PROJECT DESCRIPTION

Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam, quis nostrud exercitation ullamco laboris nisi ut aliquip ex ea commodo consequat.
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua.
Ut enim ad minim veniam, quis nostrud exercitation ullamco laboris nisi ut aliquip ex ea commodo consequat. 
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua.

Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam, quis nostrud exercitation ullamco laboris nisi ut aliquip

PARIATUR VIDEO
PRODUCTION GALLERY

JUPITERX CREATIVE PORTFOLIO DETAIL PAGE

portfolio detail page

JUPITERX CREATIVE PORTFOLIO DETAIL PAGE

JupiterX Productions develops, produces, and edits compelling and effective videos for television, businesses, and the web.

pariatur

PROJECT DESCRIPTION

Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam, quis nostrud exercitation ullamco laboris nisi ut aliquip ex ea commodo consequat.

VIDEO STYLE
2.5D + 3D VIDEO
CLIENT
PARIATUR COMPANY INC.
CLIENT WEB ADDRESS
PARIATUR VIDEO
PRODUCTION GALLERY

JUPITERX CREATIVE PORTFOLIO DETAIL PAGE

portfolio detail page

JUPITERX CREATIVE PORTFOLIO DETAIL PAGE

JupiterX Productions develops, produces, and edits compelling and effective videos for television, businesses, and the web.

pariatur

PROJECT DESCRIPTION

Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam, quis nostrud exercitation ullamco laboris nisi ut aliquip ex ea commodo consequat.

VIDEO STYLE
2.5D + 3D VIDEO
CLIENT
PARIATUR COMPANY INC.
CLIENT WEB ADDRESS
PARIATUR VIDEO
PRODUCTION GALLERY